Disciplined Entrepreneurship Workbook by Bill Aulet

Author:Bill Aulet
Language: eng
Format: epub
Publisher: Wiley
Published: 2017-03-17T15:30:00+00:00

GENERAL EXERCISE TO UNDERSTAND CONCEPT

Competitive Positioning for Well-Known Companies: Choose two well-known companies and map their Competitive Positioning on the two worksheets provided below. Suggested candidates for this exercise: Uber, Apple, Airbnb, Zappos, IBM, Nordstrom, Starbucks, McDonalds, Volvo.

WORKSHEET

Now apply the same framework to your new venture and tie back to Step 10, Define Your Core, in the final question.

STEP 12

Determine the Customer’s Decision-Making Unit (DMU)

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